We love inspirational businesses – those companies and products that are inspired by a desire to address conditions in a more natural way, rather than follow traditional medicine and prescription drug use. There are many examples of this in the natural products world, and BoKU® International Inc. is one of the more poignant.
The products developed by this company were in response to a “focus” issue displayed by the co-founder’s son, resulting in behavioral problems at school. His Mother, Lynn M. Rolle, believed that nutrition plays a huge role in our health and wellness and that nature might offer solutions to her son’s issues. Thus, “BoKU®,” which means to “love life” was born.
BoKU® International Inc. is a family-owned and operated business founded in 2007 in Ojai, California. The co-founders are Lynne, her husband Reno Rolle, their daughter Ryann Rolle, and son Reno, Jr.
The mission of Boku® is “to spread health and wellness to all people.” Their products are 100% certified organic, vegan, kosher, and gluten-free, made with your health and the health of the planet, sustainability, in mind. The website features celebrity endorsements, such as that of Kyle Kuzma of the Los Angeles Lakers.
In this article, we’ll discuss the BoKU® International Inc. product range with an emphasis on the BoKU® Superfood product, its formulation, and its ingredients. We’ll discuss the product’s features and benefits and investigate to determine if the product is meeting its marketing claims. We’ll inform you where you can find the product, review the cost-value relationship, and always provide our rating in terms of effectiveness and value.
The BoKU® Product Range
On their website, the company markets a vast array of natural and organic products:
- Powders – such as their lead item, BoKU® Superfood, Proteins, Super Fuel, Shrooms, Matcha Green Tea, Super Berries, and Super Fiber
- Snacks – Cacao Nibs, Trail Mix, Cranberries, Cocoanut Chips, and Umami Super Spice
- Personal Care items – Smile for Teeth, Mouthwash, Immune Tonic, Dead Sea Minerals, Nose Lubricant, Skin Food, Bug Spray, and an Immune Candle
- Products for the Home – Soaps, Shaker Bottles, and Water Bottles, Books and Recipe Books, Food Containers, and Beach Blanket
What is BoKU® Superfood
BoKU® Superfood is a nutritional supplement, a powdered blend of fifty-five different organic superfoods. The site states that the product is not a drug, not a supplement, but real food, superfoods. Perhaps technically correct, but for our purposes, we will treat the product as a supplement. The site touts an award-winning formula. For once, this is not mere rhetoric or marketing hype; it is a fact, as evidenced by the 2008 Natural News “Best Superfoods Award.” BoKU® products are formulated by a prominent, LA-based, naturopathic doctor, Dr. BJ Adrezin. The Superfood product is the foundation of the BoKU® product line and way of life.
BoKU® self-manufactures its products in an FDA certified plant at its headquarters in Ojai, CA. Each batch is a third-party lab tested to ensure consumers are getting the most pristine and nutrient-dense foods possible.
BoKU® Superfood Ingredients
The product contains, according to the company website, “the world’s most powerful and potent plants, formulated to contain all the nutrients you need for the day, all in one place.”
There are eight major components to the BoKU® proprietary blend, see below. The company is both proud of and secretive regarding their award-winning blend, as no further details are revealed other than the ingredients included. There is no detail regarding the precise amount of components, or how much of each ingredient. There are no patented or trademarked ingredients.
Super Greens – Young Barley Grass juice, Nettle Leaf, Nopal Cactus, Broccoli, Spinach, Kale, Cabbage, Parsley
Super Algae – Spirulina, Kelp, Chlorella, Superstar Maca
Super Mushrooms – Reishi, Cordyceps, Maitake, Chaga, Mesima, Lion’s Mane, Turkey Tail, Shiitake, Blazei, Poria, Suehirotake, Hiratake, Agarikon, True Tinder Polypore.
Super Sprouts – Flax sprouts, Pumpkin sprouts, Broccoli sprouts, Cauliflower sprouts, Kale sprouts, Cabbage sprouts, Red Clover sprouts.
Super Pods – Sweet Mesquite, Carob, Fine Vanilla Bean
Super Fruit – Lucuma fruit, Goji berry, Hawthorn berry, Bilberry, Lingonberry, Blackcurrant, Aronia berry, Pomegranate, Blueberry, Kosher Purple grape, Tart cherry, Elderberry, Cranberry, Red Raspberry, Black Raspberry
Super Extras – Vermont maple syrup (dehydrated), L. Sporogenes (a non-dairy probiotic)
Super Enzymes – Amylase, Protease, Bromelain, Cellulase, Lipase, Alpha-galactosidase, Himalayan Pink Crystal Salt.
As you know, we are not fans of the proprietary blend. Stating the obvious, that is a lot of ingredients for a nine-gram serving.
Most major competitive greens products also use a proprietary blend, with serving sizes ranging from 8 to 9.5 grams.
Recommended Dosage of BoKU® Superfood
The recommended dosage, per the company, is one 9-gram scoop of Superfood per day, mixed in water, juice, or as a part of your daily smoothie. The company recommends you start with one scoop daily but can increase usage up to four or more scoops per day. The product can be used in combination with BoKU® Super Protein as a meal replacement.
Benefits of BoKU® Superfood
A convenient way to improve your diet and get your daily requirement of vegetables. Per the company BoKU® Superfood is the foundation of health and wellness, providing health, vitality, happiness, and joy … other benefits of green superfoods:
- Weight management
- Improved energy
- Antioxidants to combat free radicals
- Supports the immune system
- An overall feeling of well being
How Does BoKU® Superfood Perform – the Claims versus the Reality
Including dehydrated Vermont Maple Syrup goes a long way towards making BoKU® more tolerable from a taste perspective. It’s difficult to dispute the benefits of a comprehensive blend of fifty-five superfoods. No doubt, even with only nine grams per serving, you are ingesting a healthy dose of greens that will deliver many, if not all, the benefits stated. As to delivering happiness and joy? I have a difficult time feeling joyful while drinking my greens.
Potential Side Effects of BoKU® Superfood
The only side effects mentioned by the company are mild stomach aches related to the detoxification process. With four grams of fiber per serving, there is also a potential for digestive issues, particularly as one increases the daily dosage.
As always, consult your medical professional before starting any new supplement regimen.
BoKU® Superfood Pricing
A single bottle purchase on the company website will set you back $60.99 for a 9.4-ounce container, approximately thirty servings. When using the company’s subscription service (auto-ship), the price declines by 15% to $51.84 per container.
At $51.84, the price is in the high normal range of competitive green superfood products.
The company offers a thirty-day money-back guarantee. Most stipulations of the return policy are standard save for a $15.00 restocking fee.
Best Places to Buy BoKU® Superfood
The best place to buy all BoKU® International Inc. products is their direct website. The company consciously chose a direct to customer approach, in order to ensure product quality and efficacy, while keeping costs contained.
BoKU® Superfood and their Proteins are available on Amazon.com. Prices on Amazon are equal to those on the BoKU site when ordering a single bottle.
We aren’t the only people who like inspirational success stories and companies that operate with integrity. After an initial round of funding, the company determined they were not compatible with traditional financial backers and initiated an equity crowdfunding campaign. They have wildly exceeded their initial goals, finding plenty of satisfied customers and others willing to back the company.
Many of the companies we review are quick to take their products to market in brick and mortar stores, seeking as many points of distribution as possible. BoKU® has chosen to restrict sales of their products to their website and a select group of online retailers using a direct to consumer approach.
We also applaud their efforts in the area of sustainability and their use of a micro-batch manufacturing strategy.