Ritual Vs. Rootine – Which Is The Better Multivitamin?

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By Leslie Waterson

Reviewed by Juliana Tamayo, MS, RDN - Last Updated

Ritual Vs. Rootine

Getting enough vitamins and minerals is very important when it comes to keeping our health and body in good shape. However, unfortunately, getting the right amount of vitamins and minerals that our bodies need can be a challenge that many of us face.

One of the reasons why we don’t meet the recommended intake of vitamins and minerals is simply because of our food choices. Anytime we eat fast food or processed foods instead of whole, real foods, we are robbing ourselves of the vitamins and minerals that our body needs. But that’s not the only reason why.

Even if our diet consists mainly of whole, real foods, it is possible that they still won’t provide the number of nutrients that we need. This is because our foods today lack the nutritional amount and quality they once had because the soil from which they grew up had also lost the nutritional amount they once had. This is mainly because of modern industrial processing and environmental changes that we have today.

It’s for this reason that dietary supplements are becoming more and more popular today. One of these dietary supplements is what is called “multivitamin supplements” or simply “multivitamins.” Multivitamins can help fill the nutritional gaps our bodies may otherwise experience.

Ritual vitamins and Rootine vitamins are two popular multivitamin options. The question is, though, which is the better choice? In this article, we’ll take a more thorough look at these two multivitamins. We’ll discuss their ingredients, benefits, reviews, and – of course – give you our final verdict for which we think is the better option.

Let’s get started with this comparison of Ritual vs. Rootine!

What are Multivitamins?

As the name suggests, multivitamins are dietary supplements that focus on providing our body with a variety of vitamins, minerals, and other nutrients to supplement our nutritional needs.


At the first glance, it seems that multivitamins are pretty much similar to one another – after all, they are supposed to provide us with virtually the same vitamins and minerals, right? Well, not at all. So, let’s see how Ritual and Rootine compare.

About Ritual

Ritual offers varying multivitamin products to meet the different demands of people based on their age group and gender. Among their multivitamins, Essential for Women Multivitamin 18+ is their main product, so that’s what we will review. Note that Ritual also has Essential for Women, which is made for women in their 50s and beyond, but for this article, we will only review the Essential for Women, which is made for women that are aged 18-49.

Ritual vs. Rootine-Ritual

As already mentioned, Essential for Women (Multivitamin 18+) is a multivitamin supplement by Ritual that was made to meet the nutritional needs of women ages 18-49.

Specifically, Essential for Women is made to bring in the following benefits: brain health support, bone health support, blood-building benefits, and antioxidant support.

Essential for Women is gluten-free, vegan, has undergone university-led clinical trials, has no artificial colorants or synthetic fillers, and is free from major allergens. Later on, we will discuss its ingredients to see how Essential for Women would work.

About Rootine

Rootine is a multivitamin supplement with a twist – like any other multivitamin, Rootine also offers basic nutrients for your body; unlike other multivitamins, though, Rootine is a multivitamin supplement that is made to meet your specific needs. So, how does that work?

Before ordering their supplement, you must take the specific test so that Rootine can find out which blend of nutrients will better fit your nutritional needs. Some of the tests include a lifestyle quiz (to assess your health about your lifestyle), a blood test, and a DNA test. Once the tests are done, Rootine will deliver the multivitamin supplement that is personalized to your health needs.

Ritual vs. Rootine-Rootine

In short, Rootine is not the traditional one-size-fits-all supplement. Rootine will try to match their nutritional content based on your personal nutritional needs.

Ritual Ingredients

Ritual’s Essential for Women is made with 9 key ingredients. Let’s take a look at each of these ingredients and see how they work.

Ingredients of Ritual

Vitamin D

Vitamin D plays a role in calcium absorption. Without Vitamin D, calcium will be less absorbed by our body, especially by our bones. Vitamin D also plays a role in our immune system and mood.

Vitamin B12

Vitamin B12 plays many vital roles in our body, including red blood cell formation, bone health support, mood improvement, and energy boost. Note that vegans are commonly low in vitamin B12 due to their diet, therefore having vitamin B12 in a vegan supplement would be very beneficial.

Vitamin E

Vitamin E benefits our skin health, and it helps in promoting longer cell life. Vitamin E is also an antioxidant, which means that it can protect your body against free radicals and oxidative stress.

Vitamin K2

Vitamin K2 plays a positive role in our heart health, bone health, and dental health. It also plays a role in blood clotting, which is good if you need help in blood clotting but not good if you have problems with blood clotting. That being said, those who medicate with blood thinners should take caution when taking vitamin K2.


Folate is mostly known for its benefits in pregnancy, especially in infant and childhood development. Folate is also used to make red and white blood cells in our bone marrow, and it plays a role in the production of DNA and RNA.


Iron is a vital mineral for our body. Some of its key roles include reduced fatigue, improved concentration, and improved energy levels. It also plays a key role in our body’s hemoglobin production.


Like iron, magnesium is also a vital mineral for our body. Magnesium plays a role in around 300 physiological processes of our body. Some of magnesium’s key roles include brain health support, heart health support, and mood improvement.


Boron is a trace mineral that mainly plays a role in our bone health. Specifically, this mineral can strengthen our bones and can aid in treating osteoarthritis. Boron also plays a positive role in muscle coordination and thinking skills.

Omega-3 DHA

There are three types of omega-3: DHA, EPA, and ALA. Among them, DHA provides the most health benefits (EPA being the second).

Omega-3 plays a crucial role in heart and brain health. While found in fatty fish, the omega-3 used in Essential for Women comes from microalgae.

Rootine Ingredients

While Rootine’s ingredients mainly depend on one’s personalized health data, their base ingredients would include the below vitamins, minerals, and specialty ingredients.

Ingredients of Rootine


  • Vitamin B2 
  • Vitamin B9 (Folate)
  • Vitamin B12
  • Vitamin D3
  • Vitamin C
  • Vitamin E


  • Iron
  • Magnesium
  • Calcium
  • Zinc
  • Manganese
  • Copper
  • Selenium

“Specialty” Ingredients

  • Phytosterols – mainly used for lowering and managing our cholesterol levels
  • Alpha Lipoic Acid – strong antioxidant which can promote heart health, nerve health and aid in reducing skin aging
  • MSM – MSM or methylsulfonylmethane is a popular dietary supplement that can provide different benefits such as treating joint problems, speed up recovery after exercise, and providing anti-inflammatory effects.
  • CoQ10 – CoQ10 is a compound that is also known to have different benefits, such as treating heart failure, managing diabetes, and aid in exercise performance.

Ritual vs. Rootine: Benefits

Ingredients-wise, Ritual and Rootine can share a few similar benefits. This is simply because they share the same ingredients, such as vitamin B12, vitamin D, vitamin E, iron, and magnesium. However, they also have big differences in their key features.

Ritual’s main benefit lies in the simple fact that it is formulated to bring about its key benefits; mainly – bone health benefits, brain health benefits, blood health benefits, and antioxidant support. On the other hand, Rootine’s main benefit does not promise specific results, unlike traditional supplements. Rather, Rootine’s selling point lies in its personalization – the nutrients that you will receive from it are tailored to your nutritional needs based on your test results.

Ritual vs. Rootine: Customer Reviews

Both Ritual and Rootine have mostly positive reviews based on their website reviews (we cannot find them on Amazon, especially Rootine since it is a personalized multivitamin, so we simply checked their website’s reviews).

Ritual’s Essential for Women ranked 4.5 out of 5.0-star ratings on its website. Most noted how effective the supplement was for them, and how Ritual “paid attention” to its ingredients. However, noted that Essential for Women had tasted fishy and had a bad taste in general.

On the other hand, Rootine ranked 5 out of 5 stars in its website reviews. Like Ritual, most people had noted that Rootine had worked well for them. They also praised the personalization of Rootine, which, according to them, had benefited them so much.

Ritual vs. Rootine-Satiesfied Customers

Ritual vs. Rootine: Price Value

The price difference between Ritual and Rootine is very obvious: $33 for Ritual while $69 per month for Rootine for a 3-month plan. Needless to say, Rootine is very expensive compared to Ritual.

Of course, the high cost of Rootine is attributed to its personalization benefits. If you are looking for a personalized multivitamin, then Rootine could work well for you. However, keep in mind that Rootine requires an NA test which costs around $135 if you haven’t had your DNA test before.

Ritual vs. Rootine: Which Multivitamin is Better?

Now that we know the basic information of Ritual and Rootine, it’s time to judge which of them is better. Both multivitamins are great, but one does stand out a little more than the other. 

What we like about Ritual is that, aside from being a potentially effective supplement as we have seen in its ingredients, Ritual is way more sustainable financial-wise. Rootine’s personalization features may have their unique benefits, but unless you have the money, it’s simply unsustainable in the long run. Besides, Ritual also shares some of Rootine’s ingredients, so the effects could be similar.

Ritual is more affordable, but at the end of the day, you’ll be the judge on whether Ritual or Rootine will work better for you! If you’re looking to gain a little more information about each multivitamin before making your final call, you can check out our full review of Ritual here and our full review of Rootine here. Get the right multivitamin for your needs now!

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Leslie Waterson

Leslie has been passionately involved in the health and fitness industries for over a decade. She is constantly reviewing the latest scientific research and studies in order to take a research-backed approach to lifestyle optimization. Her main areas of interest include nutrition and supplementation. Leslie shares her findings on Fitness Clone to help other health enthusiasts choose the products and routines that will help them achieve their goals.