Persona Vs. Care/Of – Which Personalized Supplement Brand Should You Choose?

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By Jack Cincotta, MS

Reviewed by Juliana Tamayo, MS, RDN - Last Updated

persona vs care/of

Personalized vitamin and supplement packs are becoming quite popular today. It can be difficult to know on your own what supplements are best for you, which is why there are several companies out there that offer individualized supplement packs for your unique goals, preferences, and other factors.

Two of these companies that are quite popular today are Persona and Care/Of. At first glance, they seem very similar in terms of what they offer and the potential benefits.

But is one better than the other? That’s what we’ll answer in this review! Keep reading below to learn all about the similarities and differences between Persona and Care Of, and which personalized vitamin pack is superior. 

About Persona

The first one we’ll take a look at is Persona. They offer personalized vitamin plans and convenient daily packs to support all your health goals. 

On their website, you’re instructed to take a quiz detailing your diet, lifestyle, health goals, and other factors. Persona takes it from there and gives you a fully individualized daily supplement plan to support your needs and health goals. 

persona personalized vitamins
Source: Persona Facebook Page

Additionally, with a Persona membership, you get unlimited 1-on-1 wellness coaching access with qualified wellness coaches through their app. 

And if you don’t want the customizable packs or want to add more to your plan, you can also directly choose individual supplements or packs too. So you’re not completely bound by the plan they give you. 

About Care/Of

Care/Of is also a personalized supplement brand that offers a wide variety of plans and products for your individual needs.

They also have you take a quiz centered around your goals, lifestyle, and values, which leads to a personalized, science-backed vitamin plan delivered monthly.

care of personalized vitamins
Source: Care/Of Facebook Page

Also, Care/Of allows you to add in or remove any products from the initial plan, so it’s fully customizable. 

And you can also use the Care/Of app which supports you in building healthy habits to move you towards your goals. 

Comparison – Persona vs. Care/Of

In the following sections, we’ll compare all the important features between Persona and Care/Of, including the products offered, overall quality, pricing, personalization plans, and several others. 

Below is a table with some of the main comparisons between Persona and Care/of, with more specific details to follow. 

Comparison Table

Brand: PersonaCare/Of
Personalized Vitamin PacksYesYes
Supply Timeline28 Days30 Days
Wellness Coaching OfferedYesNo
Shipping CostFree on orders over $50Free on orders over $50
Money-Back Guarantee14 Days30 Days
Discounts50% off first order50% off first order
Third-Party TestedN/AYes

Persona vs. Care/Of: Supplement Formulations

Obviously, there are dozens of different individual supplements as well as multi-ingredient formulas for Persona and Care/of, so we won’t go over each detail. Rather, we’re focused on the formulation and overall ingredient quality of Persona and Care/Of supplements. 

First, we took a look at the vitamins and minerals. In general, both companies do a good job of including bioavailable forms for their vitamins and minerals. However, Persona had some instances of lower-quality options such as magnesium oxide and synthetic B-vitamins, whereas Care/of always used the most bioavailable forms. 

Regarding herbal compounds, both companies took the time to use extract forms, which is likely better than using whole powders. Care/of seemed to have a bit higher doses for these, although there wasn’t too much of a difference here.

It was also nice to see that Persona and Care/of used fully transparent labels for all their products, so you know exactly what you’re getting. 

care of personalized supplements

Both companies also seemed to stick with only well-researched compounds and didn’t offer anything too “exotic” or unknown. They offer ashwagandha, Rhodiola, vitamin D, omega-3s, B-complex vitamins, probiotics, various minerals, turmeric, ginger, and several other proven ingredients. 

Given their ingredient diversity, it’s unsurprising to see that they both offer products for many different health conditions. Persona and Care/of have specific individual supplements as well as packs listed under categories such as sleep, stress, energy, digestion, brain function, joints, heart, immunity, and more. 

Lastly, it’s important to consider overall quality. Here, Care/of appears to have a bit of an edge because their products are third-party tested and Certified C.L.E.A.N, the latter of which ensures the products are highly bioavailable, non-GMO, nutrient-dense, and majorly organic. 

Persona vs. Care/Of: Benefits

Care/of and Persona offer many of the same potential health benefits. There really aren’t any standout benefits provided by one company that isn’t offered by the other.

Based on their products offered, Persona and Care/of may be able to support several health benefits, including:

  • Sleep
  • Energy
  • Stress
  • Digestion
  • Hair, Skin, & Nails
  • Immunity
  • Joints
  • Eyes
  • Brain
  • Metabolism
  • Bones
  • Blood Sugar
  • Mood
  • Men’s Health
  • Women’s Health
  • General Fitness

Customer Feedback & Reviews

Persona and Care/of are rated highly by their customers. Care/of has a 4.8 out of 5 rating on its website, which is based on over 20,000 reviews. Persona doesn’t list their ratings or reviews on their website.

Both companies also have ratings on TrustPilot, which provides legitimate customer reviews for various brands. 

On TrustPilot, Persona is rated 4.2 out of 5 based on over 9,000 reviews. And Care/of is rated 4.4 out of 5 based on over 3,000 reviews. 

Persona vs. Care/Of: Other Considerations

There are a few other considerations that help determine whether Persona or Care/of is better. This includes their additional offerings, dietary restrictions/preferences, return policies, and overall quality.

Additional Offerings

One of the main distinguishing features between Persona and Care/of is their additional offerings. Specifically, Persona offers free 1-on-1 wellness coaching to go along with your supplement membership. Through this coaching, you have access to wellness coaching whenever you need it.

Care/of does not offer any wellness coaching, but they do have an app that is centered around helping you build healthy habits to get the most out of your regimen. This isn’t as personalized as actual coaching, so Persona has the edge here.

Dietary Restrictions/Preferences

Persona and Care/of both ask you about any allergies or dietary preferences in their quiz, which ensures that you’re only recommended products that you can safely take.

Additionally, both brands have specific labels for vegan, vegetarian, and various allergens on their products, so you can easily just check the label to see if a product is okay for you. 

Care/of is also Certified C.L.E.A.N. which adds further credibility to supplement quality and safety. 

Return Policies

Care/of has a 30-day money-back guarantee, whereas Persona only gives you 14 days to get a refund. Thus, Care/of allows you quite a bit more time to see if the products work for you. This is especially important with vitamins and other natural supplements because they take time to work in the body. 

Persona vs. Care/Of: Value

Persona and Care/of are priced pretty similarly across their different products and packs. Here are just a few examples to give you an idea of their pricing: 

(Keep in mind that Persona’s prices are for 28 days, while Care/of is for one month, so just slightly longer). 

Turmeric $10.36$8
Vitamin D$1.68$8

Of course, these are just prices for individual supplements. And both brands offer a bunch of different packs to support various goals. But these still give you an idea of the general cost. 

When we looked at some of the multi-supplement packs, Persona generally cost quite a bit more, but they also typically put in a few more ingredients, so the overall value is similar.

Persona vs. Care/Of: Which Supplement Brand is Better?

Well, we’ve covered everything and it’s time to make a decision. Ultimately, if we had to pick an outright winner, it would be Care/of. This is because they have slightly higher ingredient quality, including third-party testing and the Certified C.L.E.A.N. mark. Additionally, the combo packs and individual supplements are a bit lower priced from Care/of, and they offer a longer money-back guarantee. 

Now, one of the main benefits that Persona has over Care/of is the 1-on-1 wellness coaching that comes with a subscription. 

However, this distinguishing feature isn’t enough for us to put it over Care/of. But with that said, if you’re someone who really wants coaching alongside your daily supplement pack, then go with Persona. 

But for everyone else, Care/of seems to be the best choice given that their ingredients are a bit higher quality while also generally costing a bit less. 

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Jack Cincotta, MS

Jack Cincotta is a certified holistic health coach through AFPA and a board-certified holistic health practitioner through AADP. He has written hundreds of articles on nutrition and supplementation. Jack has a M.S. degree in Psychology and is passionate about researching the science behind nutrition. He often uses research-backed supplementation protocols for many of his clients to optimize results.