Built Bar Review- How Does This Protein Bar Compare?

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By Leslie Waterson

Reviewed by Juliana Tamayo, MS, RDN - Last Updated


Who doesn’t love dessert? There really aren’t too many of us who would turn down something sweet, chocolatey, and decadent. What if there was a legitimately healthy protein bar that tasted like dessert? 

Built Bar has created that very thing. The company has taken real ingredients and formed them into a protein bar that’s light, fluffy, and coated in dark chocolate. With flavors like salted caramel chocolate and mint brownie delite, Built Bar conjures images and tastes of mouthwatering desserts that many would enjoy.

With so many protein bars out there, how does Built Bar truly stack up when it comes to the essentials—ingredients, taste, and health? Keep reading our Built Bar review to find out.


About Built Bar

Most protein bars don’t offer tons of flavors. Several of them offer a decent number of options, but Built Bar has gone above and beyond with 18 flavors to choose from. The company set out to create a tasty protein bar in a wide variety of flavors that people enjoy eating, and it seems they have succeeded. 

Some of our favorite flavors include:

  • Peanut Butter
  • Double Chocolate Mousse
  • Peanut Butter Brownie
  • Mint Brownie Delite

If you can’t decide which one to try, you may want to start with the mixed box to see which ones are your favorite.

Built Bar Mixed Box

Built Bar Ingredients

On their website, Built Bar goes into detail about their ingredients, stating that they are “serious about nutrition.” The plethora of information available on their ingredients does indicate that this is true.

  • Whey protein is the first and main ingredient of all the bars, chosen specifically because of its complete amino acid profile. Whey is easily digested and has no strong flavor, and Built Bar’s version eliminates casein and lactose—the milk components that typically cause an allergic reaction. Most people aren’t sensitive to whey, but it is unfortunately not a vegan protein. Each Built Bar offers 15g protein, which is a pretty decent amount.
  • Gelatin is another prominent ingredient that falls into the non-vegan and non-vegetarian category as well as non-kosher and non-halal. It is included, the company claims, to “stabilize the foam structure” of the bar, which is understandable. As one of the essential bar ingredients, gelatin really has no substitute, so Built Bar has kept it in to maintain the smooth, fluffy consistency of their bars.
  • Erythritol is a common sweetener that is related to sugar alcohols but doesn’t cause the potential intestinal discomfort they can. Erythritol is safe for diabetics and doesn’t spike blood sugar; it’s easily filtered out through the kidneys; it has zero calories; and it’s very well-tolerated. Additionally, since erythritol occurs naturally in foods and fruits such as grapes, watermelon, and pears, it’s considered a “healthy” sweetener and has little to no side effect profile.
  • Glycerin is another common ingredient used to sweeten foods as well as thickening, stabilizing, and controlling moisture levels. Glycerin increases a product’s shelf life, and the combination of glycerin and erythritol gives a sweet taste to Built Bars that also keeps them from crystallizing. The combo also contributes to the moist, smooth texture of the bars. 
  • Chocolate in Built Bars not only helps provide their unique dessert flavor, its high quality provides a purity to the taste. While the chocolate does add a bit of sugar to the bar, the fiber content makes it nearly negligible, preventing blood sugar spikes. The dark chocolate gives a decadent aftertaste that is lacking in so many other protein bars, leaving the consumer with a favorable impression of Built Bars. And, of course, dark chocolate always provides antioxidants.  
  • Maltodextrin is the soluble fiber included in Built Bars, used to improve their texture and increase health benefits. The type of maltodextrin used is water-soluble and non-digestible, so it has no negative side effects, only positive ones. 

Built Bars contain no artificial preservatives or flavors—although the company doesn’t mention exactly what the “natural flavors” are—and no coloring is added. 


How Does Built Bar Compare?

The protein bar market is huge. You can go to any grocery store and see dozens of different brands and flavors. If you’re anything like me, you’re on a neverending quest to find the best option. I’ve spent a lot of money on protein bars and I always rank them based on four main factors. Let’s take a look.


First things first, a great protein bar needs to have great macros. “Macros” is a fancy health term for a protein bar’s composition of carbs, fat, and protein. Basically, the question we are asking is, “how healthy is this protein bar?”  Built Bar has the following macros:

  • 130 Calories
  • 2.5 Grams of Fat
  • 4 Grams Net Carbs
  • 6 Grams Fiber
  • 17 Grams Protein

These are great macros for a protein bar. Keep in mind, these macros may vary by flavor. Here’s an example of the macros from the peanut butter flavor:

  • 180 Calories
  • 3 Grams Fat
  • 6 Grams Net Carbs
  • 7 Grams Fiber
  • 19 Grams of protein

Once again, these are great macros. Just keep in mind that you should check the macros for each flavor if you want accurate information. 

Here is how these macros compare to other protein bars:

Built Bar Comparison


Health food is only effective if you actually eat it (duh!). If a protein bar tastes like stale cardboard, it really doesn’t matter how healthy it is. 

Fortunately, Built Bars are both healthy and delicious. I’ve tried dozens of different protein bars from leading brands, and Built Bars are the best-tasting bars I’ve tried (no exaggeration!). 


A protein bar’s texture is just as important as the taste, and Built Bar is in a category of its own. Built Bars are chewy and soft. It’s hard to describe them to someone who hasn’t had them, but they have somewhat of a caramel-y, nougaty texture. I was blown away the first time I tried them. Most other protein bars are dry and hard, whereas Built Bars are soft, chewy, and delicious.


Comparison to Other Protein Bars

As alluded to above, Built Bars are now my favorite protein bar. I’m not alone in this assessment. Just go to the company’s social media channels and you’ll find hoards of passionate fans who are in love with these protein bars.

If you’re looking for a great protein bar that is delicious, low in sugar, and high in protein, you really need to try Built Bars.

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Built Bars Claims vs. Reality

Built Bars are great for several things, namely for satiating hunger. While the company doesn’t make any bold claims about weight loss and muscle growth, they do claim that the bars will satisfy cravings and provide protein. These statements are absolutely true.

Built Bar is a great protein bar for satisfying cravings and adding more protein to your diet. If you have 1-2 of these bars per day, they can be a part of a healthy diet.


Who is Built Bar Best for?

Built Bar is good for anyone who works out or needs a quick snack or meal. Built Bars are not safe for vegans and vegetarians, those who need kosher or halal foods, and those who are sensitive or allergic to milk products. Aside from those restrictions, Built Bar is safe for most people and is even safe for diabetics. 

If you’re watching carbohydrates or following a ketogenic diet, Built Bars are good for you. The bars have anywhere from 4-6 grams of net carbs, with minimal sugar. The bars use erythritol as the zero-calorie sweetener, which makes them popular in the keto community.

If you’re counting calories, Built Bar is also good for that as well, with a mere 110 calories per bar (and only 3 Weight Watchers points as well). The bars don’t contain nuts and soy, so they are definitely safe for anyone allergic to those. 

Built Bar Reviews

Reviews on Built Bar’s website are overwhelmingly favorable. It seems that over 21,000 customers love the taste, texture, and flavor options of Built Bar. Many say that it is the best protein bar they’ve ever had, and some eat them daily. While they may not taste exactly like a candy bar (although some say they do, so it depends on who you ask), they’re definitely a much healthier alternative that’s satisfying.

Built Bar Reviews

Some even say that Built Bars are so good, they don’t even seem like protein bars. That’s a big deal considering many protein bars have an unpleasant taste or aftertaste. 

I’d be inclined to agree with the reviews. I love these bars and I always keep them in stock.

Where to Buy Built Bars

Built Bars are only available on the company’s official website, but the cool thing is that they offer lots of options. In addition to 18 flavor choices, customers can order either an 18-box of one flavor, a mixed box of all of the flavors, or a build-your-own box with 3 flavors of your choosing. Personally, I recommend starting with the mixed box. This will allow you to try all of the flavors and see which ones you like best. I went this route and realized I love all of the flavors, so I continue to order the mixed box regularly.

Built Bar Discount

You can buy Built Bars in a variety of different packages. The more boxes you buy per order, the more the cost per bar decreases. Here is what the discounts look like:

Built Bar stands by the quality of the products. If you don’t love the taste, you can get a full refund. 

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Are Built Bars Healthy?

Overall, Built Bars are healthy. They are low in fat and sugar and high in protein. For 110 calories, we like the macro ingredient profile (15G protein, 4G fat, and 7G net carbs). We really appreciated the fact that Built Bars aren’t loaded with sugar like many other “health” bars on the market.


Of course, these protein bars are not a replacement for a healthy diet. You should not use Built Bars to replace meals. Built Bars are a great snack to hold you over between meals. They can also be a great option for satiating a sweet tooth when you would otherwise go for an unhealthy dessert like a candy bar. 

What is the Best Built Bar Flavor?

Built Bar has so many great flavors that it is really hard to choose. If you haven’t tried any of the flavors before, you should really consider trying the mixed box. You will get to try all 15 bars so you can pick your favorite flavor.

Everyone has their own preferences, but if I had to choose, my top three flavors would be:

  1. Peanut Butter Brownie
  2. Double Chocolate Mousse
  3. Salted Caramel

Mint Brownie Delite was a close runner up!

Built Bar Protein Bar

Final Thoughts

Built Bar is one of the best protein bars on the market right now. The low carb, low sugar, and high protein counts make it safe for many consumers, and with all the flavor options, there will surely be one (or several) for each person’s taste. Built Bar knows what they’re doing and we were very happy with everything we found in our Built Bar review.

If you’re on the fence about Built Bars, get off the fence and place your first order! You won’t regret it.

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