Research-Based

Supplement Industry Statistics – 18 Facts and Trends

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By Leslie Waterson

Reviewed by Juliana Tamayo, MS, RDN - Last Updated

supplement industry statistics

The supplement industry is a booming sector that continues to expand rapidly.

Recent data reveals the industry is worth over $150 billion and growing steadily. People are investing in supplements more than ever, and for compelling reasons.

There are numerous benefits to taking supplements, from enhancing overall health to boosting athletic performance and daily activities.

Keep reading to discover more about the supplement industry and what it means for you.

What Are Dietary Supplements?

Dietary supplements represent a massive business sector.

But what exactly are dietary supplements? These products are designed to supplement your diet and come in various forms, including capsules, tablets, powders, and liquids.

dietary supplements

They can contain diverse ingredients, including herbs, vitamins, minerals, and amino acids. While dietary supplements are widely available, it’s crucial to remember they aren’t regulated by the FDA like medications.

Consequently, they can vary significantly in quality and effectiveness. Before taking any dietary supplement, consult your healthcare provider to ensure it’s appropriate for you.

Supplement Industry Statistics – Highlights

  • The global dietary supplements market size was valued at USD 151.9 billion in 2021. It will likely expand at a compound annual growth rate (CAGR) of 8.9% from 2022 to 2030.
  • Liquid form dietary supplements are expected to see the highest rate of growth in the next decade, compared to other players in the dietary supplement industry (like tablets and powders).
  • Botanical ingredient supplements are the second largest growing areas for supplements and are expected to grow by more than 9%.
  • Beyond North America’s growth, demand for nutritional supplements is surging globally — the Asia Pacific market achieved the fastest annual growth rate of 9.02% due to rising health-consciousness among consumers.
  • In the next 6 years, sales of brain and mental health supplements will grow by 8.5%.

The global dietary supplements market size was valued at USD 151.9 billion in 2021. It will likely expand at a compound annual growth rate (CAGR) of 8.9% from 2022 to 2030.

Source: Grandview Research

This expansion is driven by several factors, including the aging population, increasing prevalence of chronic diseases, and growing interest in preventive health.

dietary supplements market

Dietary supplements are products taken orally to supplement the diet. They come in various forms, including capsules, tablets, powders, and liquids. The FDA regulates dietary supplements as food products.

These supplements can contain various substances, including vitamins, minerals, herbs, amino acids, and enzymes.

Dietary supplements are sold through multiple retail outlets, including drug stores, grocery stores, and mass merchandisers. They’re also widely available online.

The global dietary supplements market is projected to maintain rapid growth due to increasing consumer demand.

Vitamins accounted for more than 30% of the revenue share in 2021, with most sold to working professionals and sports athletes for weight management and energy.

Source: Grandview Research

The global sports nutrition supplements market is fueled by increasing consumer awareness of benefits and widespread product availability.

Sports nutrition supplements are available in various forms, such as powders, bars, capsules, and tablets.

These products enhance athletic performance, build muscle strength, reduce body fat, and boost energy levels. Sports nutrition supplements are sold through both offline and online channels.

43.8% of gym-goers use nutrition supplements.

Source: BMC

These supplements enhance athletic performance and help the body recover from intense exercise. Common ingredients include protein, amino acids, and creatine.

Sports nutrition supplements represent one of the fastest-growing market segments.

While some experts believe sports nutrition supplements can benefit athletes, others warn they can be dangerous if used improperly.

Supplements should always be taken as directed by a healthcare professional.

Liquid form dietary supplements are expected to see the highest rate of growth in the next decade, compared to other players in the dietary supplement industry (like tablets and powders).

Source: Fortune Business Insights

In today’s fast-paced world, more people are seeking ways to enhance their health and vitality. Dietary supplements offer one avenue for meeting these health goals. The dietary supplement market is poised for significant growth over the next decade, with liquid supplements leading the charge.

Compared to tablets and powders, liquid supplements are easier to consume and more readily absorbed by the body. Vitamin and protein supplements are among the most popular liquid supplement types available.

As health concerns intensify, people are increasingly turning to dietary supplements to meet their nutritional needs.

Botanical ingredient supplements are the second largest growing areas for supplements and are expected to grow by more than 9%.

Source: Grandview Research

According to recent reports, the global market for botanical ingredient supplements is projected to grow by more than 9% in the coming years.

supplement industry statistics botanical ingredient

This growing demand stems from several factors, including increased interest in natural and herbal remedies, plus growing awareness of these ingredients’ health benefits. Additionally, botanical supplement availability has expanded significantly in recent years, thanks to advances in cultivation and extraction methods.

As a result, consumers now have unprecedented access to these products. With numerous benefits available, it’s no surprise that botanical ingredient supplements are gaining popularity worldwide.

Source: Fortune Business Insights

The COVID-19 pandemic increased the demand for immunity-boosting vitamins, herbs, and minerals, with these dietary supplements seeing a growth of 8.8%.

Source: Grandview Research

The COVID-19 pandemic triggered a surge in demand for immunity-boosting dietary supplements. These supplements, including vitamins, herbs, and minerals, help strengthen the body’s natural defenses against illness.

They’re believed to help reduce symptom severity and shorten illness duration. Consequently, sales of these supplements increased by 8.8%.

This increase likely results from both pandemic-related anxiety and publicity surrounding these supplements’ potential benefits. As more people recognize diet’s role in immunity, demand for these supplements will likely continue growing.

In the next 6 years, sales of brain and mental health supplements will grow by 8.5%.

Source: Healthline

This growth is driven by multiple factors, including an aging population, increased cognitive health awareness, and more effective product availability. New delivery formats, such as powders and shots, are making supplements more convenient and accessible.

With the rise of digital health, consumers increasingly turn to supplements as a way to proactively manage their mental well-being. As the market expands, we’ll likely see even more innovation in brain and mental health supplements.

63% of consumers prefer to make their own decisions about which dietary supplements to take.

Source: NIH

This preference for autonomy may stem from the fact that dietary supplements aren’t regulated by the FDA like prescription drugs.

Consequently, there’s considerable misinformation about supplements, and consumers may feel they need to conduct their own research to make informed decisions.

Additionally, many people believe they know their bodies best and should decide which supplements are right for them.

Regardless of the reason, consumers clearly value their ability to make independent supplement decisions.

Protein and amino acids are nutritional supplements that are also seeing high growth – about 13.4%.

Source: Grandview Research

Protein and amino acids are essential for many bodily functions, including muscle growth and repair, immunity, and metabolism.

supplement industry statistics protein powder

As people become more health-conscious, they’re increasingly turning to nutritional supplements to ensure adequate intake of these vital nutrients.

Protein and amino acids are especially popular among athletes and bodybuilders who maintain high activity levels. However, they’re also gaining traction among the general population as people strive for healthier lifestyles.

Only 40% of consumers check with a doctor or health professional before taking dietary supplements, particularly herbal supplements.

Source: NIH

It’s concerning that only 40% of consumers consult a doctor or health professional before taking dietary supplements. The assumption is likely that natural products must be safe. But that’s not always true.

Just because a supplement is plant or herb-derived doesn’t mean it can’t have side effects or interact with other medications you’re taking.

That’s why it’s always best to err on the side of caution and consult your doctor before taking anything, even natural dietary supplements.

59% of vitamin users have increased their daily intake since the outbreak of the COVID-19 pandemic.

Source: CRN Consumer Survey

This significant increase is likely due to heightened public awareness of immune health importance.

Vitamins are essential nutrients that help our bodies function properly. While we can obtain some vitamins from food, many people also take supplements to ensure adequate intake.

Beyond taking vitamins, people are also turning to functional foods to help boost immunity. These are foods designed to provide additional health benefits beyond basic nutrition. Examples of functional foods include probiotic yogurt, omega-3 eggs, and dark chocolate.

While there’s no universal approach to boosting immunity, improving your diet is an excellent starting point.

36% of vitamin users take dietary supplements daily to boost their immunity, while 15% take them to improve their mood.

Source: NIH

This significant growth can be attributed to the current health climate, as more people seek ways to boost immunity. Additionally, vitamin supplementation has been shown to improve mood and overall well-being.

Consequently, many people view vitamin intake as a proactive health improvement strategy.

However, it’s important to consult with a healthcare professional before starting any new supplement regimen. They can help you choose appropriate products for your specific needs and ensure safe usage.

60% of the global population take vitamins or dietary supplements daily.

Source: NIH

According to recent surveys, 60% of the global population takes vitamins or dietary supplements daily. This practice is particularly common in North America, where vitamin D supplementation is recommended for all adults during winter months.

supplement industry statistics vitamins

However, the supplement industry faces criticism. Some health experts argue that most people can obtain all necessary nutrients from a balanced diet, making vitamin pills a waste of money. Others worry about potential side effects from large doses of certain vitamins, such as vitamin A.

Nevertheless, nutritional supplements undeniably play an important role in many people’s lives. For some, they’re vital for maintaining health, while for others they provide a convenient way to ensure adequate nutrient intake.

57% of Americans take dietary supplements to prevent potential health issues, while 55% take them to complement their diets.

Source: CDC

Recent surveys found that 57% of Americans take dietary supplements to prevent potential health issues, while 55% use them to complement their diets.

This supplement market growth is partly due to increasing popularity of functional foods, which are fortified with vitamins, minerals, and other nutrients.

Many people believe taking vitamins can improve immune health and help prevent various diseases. While debate exists about dietary supplement effectiveness, they’ve undoubtedly become an important part of many people’s lives.

965 products tested by the Food and Drug Administration in the global dietary supplements market period of 2007 to 2019 were found positive for hazardous ingredients.

Source: Pew Trusts

Many popular dietary supplements contain hazardous ingredients, according to a Food and Drug Administration study.

The study, which tested 965 products in the global dietary supplements market, found these products contained ingredients potentially harmful to consumers. The most common hazardous ingredient was lead, followed by undeclared drugs and undeclared allergens.

These findings are concerning, as many people take dietary supplements to improve their health. However, it’s important to note that not all nutritional supplements are dangerous. In fact, many supplements are safe and effective when used as directed.

Consumers should research any supplement before taking it and speak with a healthcare provider if they have concerns.

78% of the US population that is 55 years old and older consume dietary supplements.

Source: CDC

According to a Council for Responsible Nutrition report, 78% of Americans aged 55 and older take dietary supplements regularly.

This can be attributed to several factors, including increased focus on immune health and the rise of functional foods. Vitamins and other dietary supplements provide a convenient way to ensure we’re getting necessary nutrients to stay healthy.

As we age, our bodies become less efficient at absorbing nutrients from food, making supplements an essential part of many people’s diets. Additionally, vitamin intake has been shown to provide numerous health benefits, such as reducing chronic disease risk.

With more people living longer and healthier lives, it’s no wonder that dietary supplement demand is rising.

Key players in the dietary supplements industry, as reflected by these and other supplement industry statistics, are Amway Corp, Abbott, Pfizer, Bayer, Nestle, GlaxoSmithKline, Herbalife, and others.

Source: Grandview Research

The key players mentioned represent some of the biggest names in the business. These companies wield significant industry influence, and consumers widely use their products.

supplement industry statistics amway corp

Supplement use has grown in recent years as people become more interested in health and wellness. These companies’ products can help people improve their health and achieve fitness goals.

The dietary supplement industry is big business, and these companies lead the charge.

Final Thoughts

The supplement industry is booming, and it’s easy to understand why. With more people becoming health-conscious and interested in healthier lifestyles, supplement demand has skyrocketed.

Whether you’re interested in trying a new dietary supplement or simply want to understand global dietary supplement market growth, hopefully these statistics have been valuable to you!

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Leslie Waterson

Leslie has been passionately involved in the health and fitness industries for over a decade. She is constantly reviewing the latest scientific research and studies in order to take a research-backed approach to lifestyle optimization. Her main areas of interest include nutrition and supplementation. Leslie shares her findings on Fitness Clone to help other health enthusiasts choose the products and routines that will help them achieve their goals.