Rejuvica® Health is a relatively small, seven-year-old company in the Medicinal Chemical/Botanical Products industry. The company was founded and is run by CEO, Kyle Armstrong. Mr Armstrong is a self-described herbalist, researcher, and author. There is limited public information about Mr Armstrong and the company other than what is contained on their website, various product landing pages, and videos.
The company positions itself as a herbal supplement company featuring high potency, small-batch, liquid herbal tinctures. On the Rejuvica® site, Mr Armstrong attacks both big pharma and the natural products industry for their “low-quality products” and “shady business practices.”
Today the company self-manufactures over twenty herbal remedy products in an FDA certified facility. In this review we’ll detail the ingredients in NoctuRest Advanced Sleep Support, discuss the product’s benefits, determine if the brand is meeting its claims in terms of efficacy, inform you where you can find the product, review their cost value relationship, and as always provide you with our rating in terms of effectiveness and value.
What is NoctuRest Advanced Sleep Support
NoctuRest is a gentle, all-natural remedy to put you to sleep and help you to sleep all night, without morning grogginess, addiction, or other long-term adverse side effects. NoctuRest is positioned as a powerful, fast-acting, raspberry flavoured, liquid remedy, containing the best possible combination of ingredients (herbs and nutrients) for the perfect night’s rest.
The company employs a four-step proprietary process for the product:
- Ease stress and anxiety to fall asleep gently
- Improve sleep quality
- Develop a deeper sleep
- Fast-acting liquid formula to increase absorption
The company uses a combination of ancient protocols and modern improvements in the herb extraction process. Ingredients are sourced from trusted wildcrafted harvesters. Note: per the company’s website, “wildcrafted herbs” are herbal plants that are grown in their natural environment, in the wild, with no help from humans, and no pesticides. The company positions wildcrafted as superior to organic.
There is a plethora of marketing data on the Rejuvica® site addressing their assertion that a liquid tincture is far faster and more bioavailable than tablets and soft gel caps.
Key Ingredients in NoctuRest
There are eight ingredients in liquid NoctuRest. The first three ingredients are Magnesium Citrate 20 mg, Theanine 10 mg, and Melatonin 3 mg. We then encounter a proprietary blend containing five additional ingredients, listed here in the order they appear on the Supplement Facts label.
- Valerian Root
- Lemon Balm Leaf
Unfortunately, given this is a proprietary blend we cannot ascertain the exact amount of each component of the blend, although they should be listed by weight in descending order.
A confusing bit of information is that the proprietary blend is listed as 1.23 ml, the same amount as the total serving size. This information does not seem to account for the Magnesium, Theanine, and Melatonin?
The role of each ingredient is indicated below:
- Passionflower and Valerian Root to calm you and induce sleep.
- Chamomile, Lemon Balm, and Hops to help increase sleep duration and quality
- Magnesium, Melatonin, and Theanine to replenish essential sleep nutrients for deeper sleep:
- Magnesium to reduce anxiety to help you fall asleep faster and sleep longer
- Melatonin to help regulate sleep cycles
- Theanine, an amino acid known for its anti-anxiety properties and ability to improve overall sleep quality
The company makes the distinction that their product is brewed in glycerin rather than alcohol, for improved taste.
The recommended dosage per the package label is a one-quarter teaspoon, 1.23 ml, to be taken thirty minutes before bedtime. Finding it challenging to determine dosage information we used the online “chat” feature and were advised that the one-quarter teaspoon can be taken one to three times thirty minutes before bed.
Benefits of NoctuRest
The purported benefits, as described by Rejuvica®, are as follows:
- Fastest acting, all-natural sleep support
- Calming effect to induce restful sleep
- Eases stress and anxiety
- Puts you to sleep fast
- Improved sleep quality
- Improved sleep duration
- Keeps you asleep all night
- Better absorption than pills or capsules
How Does NoctuRest Perform – the Claims versus the Reality
NoctuRest contains ingredients that we believe will perform as indicated in the product’s marketing. Magnesium and theanine are known for their anti-anxiety and calming effects, and melatonin is a staple in this category, believed to support regular sleep cycles.
We also realize that everyone’s body chemistry is different and that people respond differently to herbal remedies. We entered this report anticipating that customer reviews would be mixed with the product working famously for some, and less than expected for others. We were not disappointed, although we will report that the positive reviews outweighed the negative responses.
Most customers reviewing the product were favourably impressed with their ability to get to sleep and stay asleep using NoctuRest. Many of the reviewers cited chronic sleep issues, and quite a few were using prescription medications which left them feeling groggy in the morning. Reviewers frequently mentioned that this is not an issue with NoctuRest.
There were infrequent negative comments regarding the efficacy of the product. The most often cited criticism was its bitter, earthy taste. The company states in one of their videos that their sixty-day, money-back guarantee is used less than 5% of the time.
Potential Side Effects of NoctuRest
The company has had no notice of adverse side effects from NoctuRest. We recommend, as with any supplement, that you consult your medical professional before starting to use the product. This suggestion is particularly apt if you are taking any prescription medications as certain herbs have interactions with other medicines.
We also highly recommend you start with a single dose of NoctuRest and monitor your reaction to the product. If well tolerated, you may then consider increasing the dosage as recommended by Rejuvica®.
Best Places to Buy NoctuRest
The company’s website appears to be the best place to access NoctuRest as they offer discounts for the purchase of bundles of more than one bottle and a discount for their auto-ship program. The product is also available at Amazon.com and in brick and mortar stores at Walmart. There is no Store Locator or “Where to Buy” feature on the company’s site.
On the Rejuvica® website, the product shows an MSRP of $44.00 with a discount of $10.00 for a net price of $34.00. Additional discounts are available by purchasing a two, three, or six-bottle bundle. The best price, $27.00 per bottle, is possible on the six-pack purchase.
Pricing on competitive e-commerce sites and Walmart appears to match the cost of a single bottle purchase at $34.00.
The site also features an auto-ship program that offers a net price of $31.54 per bottle and free shipping.
The company has a “no questions asked sixty-day Money Back Guarantee policy.”
Rejuvica® is quite aggressive in its marketing and product benefit claims. They are even more aggressive in their attacks on the competition, big pharma and the natural products industry. We were unable to find any data to support the growth claims cited in the company’s “Why Rejuvica” video. We also feel the company stretches the bounds of credibility in the importance they place on their speed and absorption claims.
If you have issues with getting to sleep, or staying asleep, and prefer (as we do) to avoid prescription medications, we think NoctuRest is worth a try. Worst case, you always have sixty days to return the product for a full money-back guarantee.