The protein supplement industry represents a multi-billion dollar market. But do protein supplements actually work? And are they safe?
In this post, we’ll examine the evidence to answer these questions.
How Big is the Protein Industry?
The global protein supplement market is poised for substantial growth in the coming years, driven primarily by increasing numbers of health-conscious consumers and fitness centers worldwide.
The growing popularity of protein supplements among millennials, combined with their focus on building health through balanced nutrition, is creating additional demand over the forecast period.
Furthermore, evolving lifestyles are leading many people to rely more heavily on supplements to meet daily nutritional requirements. These factors collectively drive expanding demand for protein supplements.
Protein Supplements Statistics – Highlights
- The global market for plant-based protein powder has grown, up to a value of about $5.153 billion in 2020.
- Whey protein supplements are no longer used exclusively by powerlifters or professional athletes, indicating expanded reach across the protein supplement market.
- It’s essential to be selective when choosing a protein supplement – despite unprecedented market growth, these products typically lack regulation. Some contain heavy metals, pesticides, and other harmful compounds.
- In 2018, the US protein supplements market (a fraction of the share of North America as a whole) was valued at $4.24 billion.
- Even egg white protein powders are popular and can support a healthy lifestyle, providing numerous essential amino acids. This segment of the protein supplements market is expected to grow at 5.5% through 2026!
The global market for plant-based protein powder has grown, up to a value of about $5.153 billion in 2020.
Source: 360 Market Updates
Several factors fuel this growth, including the rising popularity of vegan and vegetarian diets, increased health-conscious consumption, and growing recognition of plant-based proteins’ environmental advantages.
Consequently, demand continues growing for plant-based protein powders that create diverse, healthy, and delicious meals and snacks. The market offers numerous varieties made from ingredients like soy, peas, rice, and hemp.
These powders work well in shakes, smoothies, soups, and baked goods. Given their expanding popularity, the global plant-based protein powder market will likely continue growing in coming years.
Of all the protein supplements, protein powders are the most popular, coming in at 64% of the protein supplement market.
Source: Grand View Research
This dominance stems from protein powders being relatively affordable, widely available, and simple to use. Additionally, protein powders can be easily tailored to individual needs.
For instance, options exist for vegetarians, vegans, people with allergies, and those with specific dietary requirements. Various flavors and types make it simple to find one matching your preferences.
Whey protein supplements are not used exclusively by powerlifters or professional athletes, as they were in the past – indicating a growth in the overall reach of the protein supplement market.
Source: Springer Link
While whey protein supplements were once primarily associated with professional athletes and powerlifters, this landscape is shifting.
Increasingly, people across various backgrounds use whey protein to enhance their health and fitness. This trend reflects growing awareness of whey protein’s benefits. Supplementing with whey protein has been shown to increase muscle mass, reduce body fat, and strengthen immunity.
Moreover, it provides a convenient method to boost protein intake, which is vital for optimal health.
With such compelling benefits, the expanding whey protein supplement market makes sense. You don’t need to be a professional athlete to benefit from whey protein – just a commitment to improving your health.
Consider incorporating whey protein into your diet today and experience the difference it can make.
Hemp protein is a popular type of protein supplement, and it offers a variety of health benefits.
Source: Healthline
Hemp protein stands out as a popular protein supplement offering diverse health benefits. Beyond protein content, it provides omega-3 and omega-6 fatty acids, magnesium, calcium, zinc, and more.
These nutrients help strengthen your immune system, reducing susceptibility to colds and other illnesses. Hemp protein is also easily digestible, making it ideal for people who struggle with other protein types.
Since it’s plant-based, it’s both vegan and environmentally sustainable. If you’re seeking a healthy and versatile protein supplement, hemp protein presents an excellent choice.
31% of American consumers increased their usage of protein powders in 2020, as compared to the year before.
Source: New Hope
This surge likely reflects growing fitness and health trends. Protein powder offers an effortless way to boost dietary protein and can be utilized in numerous ways. It enhances smoothies, shakes, and baked goods, and creates protein-rich snacks like energy bars and trail mix.
With countless options available, protein powder has understandably become a staple in many Americans’ diets.
Grass-fed protein supplements are becoming more common, with these products reaching $21.6 million in sales in 2019 alone.
Source: Natural Products Insider
As more people embrace healthy lifestyles, they’re increasingly choosing grass-fed protein supplements to obtain essential nutrients. These products derive from cows raised on grass rather than grain diets.
This approach is considered more natural and healthier for cattle, resulting in more nutritious meat. Beyond providing high-quality protein, grass-fed beef serves as an excellent source of omega-3 fatty acids, which are crucial for optimal health.
Non-GMO protein supplements are increasing in popularity, too – sales grew almost 10% in 2019.
Source: Natural Products Insider
Specialized diets gain momentum as people scrutinize what they consume. Protein supplement sourcing has become a particular focus area.
Many now choose non-GMO protein supplements, derived from unmodified plant sources. Demand for these products has surged rapidly, with sales climbing almost 10% in 2019. This popularity stems from perceived health benefits of avoiding genetically modified ingredients.
Some believe these ingredients pose health risks, prompting complete avoidance. Regardless of motivation, more people are clearly selecting non-GMO protein supplements.
About 56% of gym-goers admit to using dietary supplements as part of their daily gym routine. Of these supplements, protein powder was the most popular.
Source: Research Gate
People supplement with protein powder and other products before gym sessions for various reasons. Some aim to increase muscle mass or strength, while others seek improved stamina or endurance.
Regardless of motivation, dietary supplements clearly resonate with gym-goers.
However, not all supplements are equivalent. Some may prove ineffective, and others potentially dangerous. Before starting any supplement regimen, research thoroughly and consult your doctor to ensure safety.
Marketing is key – sports protein powders had the largest market growth, showing the largest demand in 2019 with an overall market share of 70%.
Source: Food Navigator USA
This trend likely reflects growing interest in fitness and health. As protein awareness increases, people increasingly turn to sports protein powders as a convenient method to obtain necessary nutrients.
The global protein supplement market has an estimated value of $17.55 billion and is expected to see market growth of 8% per year until 2027.
Source: Grand View Research
Multiple factors drive this growth, including increased emphasis on active lifestyles and health benefits associated with protein supplement consumption. For example, protein helps build and repair muscle tissue, making it essential for athletes and bodybuilders.
Additionally, protein supplements offer convenient protein intake increases, easily mixing with water or milk to create delicious shakes. As awareness of protein’s importance in healthy living grows, demand for protein supplements is expected to continue rising.
Whey protein powder is likely the best protein supplement for you since it contains around 90% protein.
Source: CTV
If you’re seeking a protein supplement with substantial impact, whey protein powder represents a solid choice. Made from liquid remaining after milk is curdled and strained, it’s high in protein and low in fat, making it ideal for athletes and bodybuilders.
However, whey protein powder isn’t exclusively for muscle building. It can also support weight loss by promoting meal satisfaction.
Protein supplement quality is still a concern
Source: Harvard Health
It’s essential to be selective when choosing a protein supplement – despite unprecedented market growth, these products typically lack regulation. Some contain heavy metals, pesticides, and other harmful compounds.
Exercise caution when selecting a protein supplement, and thoroughly research products before purchasing. While protein supplements can effectively boost protein intake, risking your health with potentially contaminated products isn’t worthwhile. Choose wisely and always prioritize caution.
In 2018, the US protein supplements market (a fraction of the share of North America as a whole) was valued at $4.24 billion.
Source: Statista
Protein serves as an essential nutrient for muscle growth and repair, making it popular among athletes and bodybuilders. However, protein supplements aren’t exclusively for those seeking muscle mass gains.
They also support weight loss, as protein promotes satiety and prevents hunger cravings. With rising health consciousness and increasing fitness culture popularity, the booming protein supplement market is unsurprising.
The egg white protein supplement market is expected to grow at a rate of 5.5% before 2026!
Source: Global Market Insights
Egg white protein powders are popular because they provide high-quality protein. They’re also low in calories and fat while supplying all essential amino acids needed for muscle growth and repair. Egg white protein powders can support healthy lifestyles by helping build muscle mass, lose weight, or improve athletic performance.
Many brands and types of egg white protein powders exist in the market, making it important to choose one meeting your needs and preferences. Read labels carefully to ensure you’re getting a quality product.
Final Thoughts
Protein supplements represent a billion-dollar industry showing no signs of slowing. With growing interest in fitness and health, the protein supplement market will continue expanding.
While Americans generally consume adequate protein, some individuals may struggle to meet daily requirements through food alone due to allergies, dietary restrictions, or busy lifestyles.
Protein supplements can benefit these individuals, though they’re unnecessary for most people. Athletes may particularly benefit from protein supplements in reaching their fitness goals.
Hopefully, these protein supplement statistics help you determine whether supplementation is right for you.
