The protein supplement industry is a multi-billion dollar business. But do protein supplements actually work? And are they safe?
In this blog post, we’ll take a look at the evidence to answer these questions.
How Big is the Protein Industry?
The global protein supplement market is expected to experience significant growth in the coming years. This is largely due to the increasing number of health-conscious consumers and fitness centers around the globe.
The increasing popularity of protein supplements among the millennials, coupled with their interest in building health through a balanced diet, is expected to create additional demand for protein supplements over the forecast period.
Additionally, the changing lifestyles of many people are resulting in a greater reliance on supplements to fulfill daily nutritional requirements. All of these factors are expected to drive the demand for protein supplements even further.
Protein Supplements Statistics – Highlights
- The global market for plant-based protein powder has grown, up to a value of about $5.153 billion in 2020.
- Whey protein supplements are not used exclusively by powerlifters or professional athletes, as they were in the past – indicating a growth in the overall reach of the protein supplement market.
- It’s important to be picky when selecting a protein supplement – although the protein supplements market growth is truly unparalleled, these products aren’t usually regulated. Some contain heavy metals, pesticides, and other dangerous compounds.
- In 2018, the US protein supplements market (a fraction of the share of North America as a whole) was valued at $4.24 billion.
- Even egg white protein powders are popular and can be used as part of a healthy lifestyle, providing countless essential amino acids. The size of this type of protein supplements market is expected to grow at a rate of 5.5% before 2026!
The global market for plant-based protein powder has grown, up to a value of about $5.153 billion in 2020.
Source: 360 Market Updates
This growth is being driven by a number of factors, including the increasing popularity of vegan and vegetarian diets, the rise of health-conscious consumers, and the growing recognition of the environmental benefits of plant-based proteins.
As a result, there is a growing demand for plant-based protein powders that can be used to make a variety of healthy and delicious meals and snacks. There are many different types of plant-based protein powders on the market, made from ingredients such as soy, peas, rice, and hemp.
These powders can be used to make shakes, smoothies, soups, and even baked goods. With their growing popularity, it is likely that the global market for plant-based protein powder will continue to grow in the years to come.
Of all the protein supplements, protein powders are the most popular, coming in at 64% of the protein supplement market.
Source: Grand View Research
This is likely due to the fact that protein powders are relatively cheap, easy to find, and easy to use. Additionally, protein powders can be easily customized to meet an individual’s needs.
For example, there are protein powders available for vegetarians, vegans, people with allergies, and people with special dietary needs. There are also different flavors and types of protein powders, making it easy to find one that suits your taste.
Whey protein supplements are not used exclusively by powerlifters or professional athletes, as they were in the past – indicating a growth in the overall reach of the protein supplement market.
Source: Springer Link
Whey protein supplements have long been associated with professional athletes and powerlifters. However, this is changing.
More and more people are using whey protein to improve their health and fitness, regardless of their occupation. This is likely due to the growing awareness of the benefits of whey protein. Supplementing with whey protein has been shown to improve muscle mass, reduce body fat, and boost immunity.
In addition, it is a convenient way to increase your protein intake, which is essential for good health.
With so many benefits, it’s no wonder that the market for whey protein supplements is growing. You don’t have to be a professional athlete to reap the benefits of whey protein – all you need is a willingness to improve your health.
Try incorporating whey protein into your diet today and see the difference it can make.
Hemp protein is a popular type of protein supplement, and it offers a variety of health benefits.
Hemp protein is a popular type of protein supplement, and it offers a variety of health benefits. In addition to containing protein, it also has omega-3 and omega-6 fatty acids, magnesium, calcium, zinc, and more.
These nutrients can help to boost your immune system, making you less susceptible to colds and other illnesses. Hemp protein is also easy to digest, making it a good choice for people who have trouble digesting other types of protein.
And because it is plant-based, it is also vegan and environmentally friendly. If you are looking for a healthy and versatile protein supplement, hemp protein is a great option.
31% of American consumers increased their usage of protein powders in 2020, as compared to the year before.
Source: New Hope
This is likely due to the growing popularity of fitness and health trends. Protein powder is an easy way to add extra protein to the diet, and it can be used in a variety of different ways. For example, it can be added to smoothies, shakes, and baked goods. It can also be used to make protein-rich snacks such as energy bars and trail mix.
With so many options available, it’s no wonder that protein powder has become a staple in many Americans’ diets.
Grass-fed protein supplements are becoming more common, with these products reaching $21.6 million in sales in 2019 alone.
Source: Natural Products Insider
As more and more people become interested in leading healthy lifestyles, they are increasingly turning to grass-fed protein supplements as a way to get the nutrients they need. These products are made from the meat of cows that have been raised on a diet of grass, rather than grain.
This is thought to be a more natural and healthier diet for cows, and as a result, the meat from these animals is also thought to be more nutritious. In addition to being a source of high-quality protein, grass-fed beef is also a good source of omega-3 fatty acids, which are essential for good health.
Non-GMO protein supplements are increasing in popularity, too – sales grew almost 10% in 2019.
Source: Natural Products Insider
Specialized diets are becoming increasingly popular, as people pay closer attention to what they put into their bodies. One area of focus is the source of protein supplements.
Many people are now opting for non-GMO protein supplements, which are made from plant sources that have not been genetically modified. The demand for these products has grown rapidly in recent years, with sales increasing by almost 10% in 2019. The popularity of non-GMO protein supplements is due to the perceived health benefits of avoiding genetically modified ingredients.
Some people believe that these ingredients can cause health problems, so they prefer to avoid them altogether. Whatever the reason, it is clear that more and more people are choosing non-GMO protein supplements.
About 56% of gym-goers admit to using dietary supplements as part of their daily gym routine. Of these supplements, protein powder was the most popular.
Source: Research Gate
There are a variety of reasons why people might choose to supplement their diet with protein powder or other supplements before heading to the gym. For some, it may be a way to increase muscle mass or strength, while for others it may be a way to improve stamina or endurance.
Whatever the reason, it’s clear that dietary supplements are popular among gym goers.
However, it’s important to note that not all supplements are created equal. Some may not be effective, and some may even be dangerous. Before starting any supplement regimen, it’s important to do your research and talk to your doctor to make sure it’s safe for you.
Marketing is key – sports protein powders had the largest market growth, showing the largest demand in 2019 with an overall market share of 70%.
Source: Food Navigator USA
This is likely due to the fact that more and more people are becoming interested in fitness and health. As people become more aware of the importance of protein, they are increasingly turning to sports protein powders as a convenient and easy way to get the nutrients they need.
The global protein supplement market has an estimated value of $17.55 billion and is expected to see market growth of 8% per year until 2027.
Source: Grand View Research
This growth is driven by a number of factors, including an increased focus on the importance of an active lifestyle and the health benefits associated with the consumption of protein supplements. For instance, protein helps to build and repair muscle tissue, making it an essential nutrient for athletes and bodybuilders.
In addition, protein supplements are often seen as a convenient way to increase one’s protein intake, as they can be easily mixed with water or milk to create a delicious shake. As more people become aware of the importance of protein in maintaining a healthy lifestyle, the demand for protein supplements is expected to continue to grow.
Whey protein powder is likely the best protein supplement for you since it contains around 90% protein.
If you’re looking for a protein supplement that packs a real punch, whey protein powder is a good option. Whey protein powder is made from the liquid that is left over when milk is curdled and strained. It’s high in protein and low in fat, making it an ideal supplement for athletes and bodybuilders.
However, whey protein powder is not just for those looking to bulk up. It can also be a helpful tool for weight loss, since it helps you feel satisfied after meals.
Protein supplement quality is still a concern
Source: Harvard Health
It’s important to be picky when selecting a protein supplement – although the protein supplements market growth is truly unparalleled, these products aren’t usually regulated. Some contain heavy metals, pesticides, and other dangerous compounds.
Exercise caution when choosing a protein supplement, and make sure to research the product thoroughly before purchasing it. Although protein supplements can be a great way to boost your protein intake, it’s not worth risking your health by taking a supplement that could be tainted with dangerous chemicals. Choose wisely, and always err on the side of caution.
In 2018, the US protein supplements market (a fraction of the share of North America as a whole) was valued at $4.24 billion.
Protein is an essential nutrient for muscle growth and repair, making it a popular choice for athletes and bodybuilders. However, protein supplements are not just for people who are looking to gain muscle mass.
They can also be used to help with weight loss, as protein helps to promote satiety and prevent hunger cravings. With the rise of health consciousness and the increasing popularity of fitness culture, it is no surprise that the protein supplement market is booming.
The egg white protein supplement market is expected to grow at a rate of 5.5% before 2026!
Source: Global Market Insights
Egg white protein powders are popular because they are a source of high-quality protein. They are also low in calories and fat, and they provide all the essential amino acids needed for muscle growth and repair. Egg white protein powders can be used as part of a healthy lifestyle to help build muscle mass, lose weight, or improve athletic performance.
There are many different brands and types of egg white protein powders on the market, so it is important to choose one that meets your needs and preferences. Be sure to read the label carefully to ensure that you are getting a quality product.
Protein supplements are a billion-dollar industry and show no signs of slowing down. With more people becoming interested in fitness and health, the protein supplement market is only going to continue to grow.
While Americans as a whole consume more than enough protein, some people may find it difficult to meet their daily requirements through food alone due to allergies, dietary restrictions, or busy lifestyles.
Protein supplements can be a helpful tool for these individuals, but they are not necessary for most people. Athletes in particular may benefit from using protein supplements to help them reach their fitness goals.
Hopefully, these protein supplement statistics can help you decide whether taking supplements is right for you.