First Day Vitamins Review – What Do These Products Offer?

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By Callie Miller, MS, RD, LD, CPT

Reviewed by Juliana Tamayo, MS, RDN - Last Updated

first day vitamins review

Multivitamins are dietary supplements that contain a range of essential vitamins and minerals. Many people choose to take multivitamins to help fill in any gaps in their diets and improve overall health. However, it can be tough to choose the right multivitamin due to the robust industry of products to choose from. 

So, that brings us to one specific multivitamin supplement company, First Day. First Day Vitamins (also known as First Day Daily Essential Multivitamins) include a variety of four multivitamin products designed for various age levels.

In this First Day Vitamins review, we’ll tell you everything you need to know about these multivitamins so you can decide if they are worth the purchase. Let’s dive in!

About First Day Vitamins

First Day Vitamins includes a variety of options to choose from that fit different demographics: kids, teens, women, and men. They are chewable multivitamins, which are becoming more popular for many people who don’t want to swallow big pills. 

The creators of the supplement brand First Day invented the product to help families become their healthiest and happiest. The main difference between First Day and other companies is First Day researched data from thousands of clinical studies and began sourcing the most absorbable ingredients from around the world. They also identified each demographic has a different set of gaps to fill for vitamins and minerals, and created their products to target each demographic’s individual needs.

The First Day supplements are designed for the most optimal absorption. They also source their ingredients organically and provide additional antioxidants and phytonutrients from added organic fruits and vegetables. Their products are also vegan, gluten-free, organic, and less in sugar than many of the leading gummy multivitamins.

First Day Vitamins Supplement Benefits

Kids Daily Enrichment

kids daily essential

To meet the growing needs and energy of children, it’s important to provide them ample opportunities to get plenty of fruits and vegetables. This can be tough when the picky eater stages kick in at an early age, making it hard to make sure the younger kids are getting in what they need to build strong bodies and minds.

One of the major benefits of the First Day Kids Daily Enrichment multivitamin is the nutrient profile. This product is rich in vitamins A, B, C, D, K, and folate, which all support the growing needs and energy demands of children. In addition, they only have 2 grams of sugar per serving, which is half as much as other brands.  

Teens Daily Kickstart

teen's daily kickstart

Teens often struggle with similar problems of picky eating, but are in the unique phase of their life where vitamin and mineral consumption is more important than ever. The Teens Daily Kickstart contains the same nutrients in the children’s multivitamin with the addition of magnesium and zinc. The additional magnesium and zinc are helpful for growth, development, bone health, and hormone balance. It’s an easy way to kickstart the day by providing all of the essential vitamins for teens that are commonly missing from their diet. 

Women’s Daily Supercharge

womens daily supercharge

The Women’s Daily Supercharge multivitamin gummy is similar to the Teens Daily Kickstart, but has added biotin and vitamin E. Biotin is added to support hair, skin, and nail health. Also added is vitamin E which is a powerful antioxidant that aids in reproductive and immune health. The blend of nutrients in this product is helpful to support busy days, hormone health, and energy levels in women.

Men’s Daily Provision

men's daily provisions

Similar to the Women’s Daily Supercharge multivitamin, the Men’s Daily Provision multivitamin contains the same nutrient profile but in larger amounts, specifically more vitamin A, B vitamins, and zinc. The addition of zinc specifically aids in prostate health and balancing testosterone levels. Vitamin A and B vitamins are needed in larger amounts to support the immune system, reproduction, and higher energy needs in men.

First Day Vitamins Ingredients

Each category of multivitamins contains a unique set of nutrients that are tailored toward that specific demographic. The company experts have researched thousands of studies on which nutrients are lacking in certain age groups and added those nutrients to their products.

men's daily provisions ingredients

These multivitamins are minimally processed and contain only about 2 grams of total sugar. The gummies are sourced with all organic ingredients, are gluten-free and vegan, and do not contain any GMOs or preservatives.

Does First Day Vitamins Work?

This product is likely to be effective. Multivitamins are not designed to cure any diseases, but are very helpful for ensuring one meets enough of their daily vitamin and mineral intake. There have been no documented studies on the First Day Daily Essential Multivitamins specifically, but many studies have been done on the benefits of multivitamins in general including self-reported benefits of improved mental clarity, energy, and less pain and inflammation. For picky eaters, it can ensure they get enough nutrients to help with growth and development. For adults, it can ensure they are getting what they need to meet the demands of busy schedules. 

Claims vs. Reality

This product claims to improve the health of individuals by helping them get enough vitamins and minerals. Specifically, they claim to support certain age demographics to get enough of vitamins and minerals that are commonly lacking based on research. Although there are no studies found on this particular product line, there are many studies that outline the benefits of multivitamin intake as stated above. 

How Do First Day Vitamins Compare?

The competition in the multivitamin world is substantial. The Food & Drug Administration (FDA) estimates there are more than 29,000 different dietary supplements offered to consumers. Due to the popularity of multivitamins specifically, it’s hard to compare exactly where they compete with other companies.

Popular and competing companies with gummy vitamins include Vitafusion, SmartyPants, and Nature Made.


As far as effectiveness goes, not many of these gummy multivitamins have enough data on their specific products to measure how well they work. However, as stated above, the research behind multivitamin intake, in general, is strong. There are some notable differences in multivitamins, including the difference in absorption between caplets and gummy vitamins. 

In one study, Vitafusion Power C gummies had similar absorption to a comparable tablet in healthy adults. Another study on Vitamin D found similar results, that absorption was about the same if not greater in the gummy form. This promotes the belief that gummy vitamins are just as helpful as regular tablet vitamins, and therefore provides some evidence behind the effectiveness of these specific brands.


First Day supplements are all priced at $39.99 for one bottle of a 30-day supply. SmartyPants costs around $25 for a 30-day supply. Nature Made is the cheapest, priced at around $10 for adult gummy vitamins and for children around $13 for a 32-day supply. Vitafusion is around the middle for pricing at $16 for a 30-day supply.


First Day supplements have very good ratings, including a 5-star review. Comments report good flavor and feeling good about what they are putting in their bodies. SmartyPants averages around 4.6, Nature Made 4.9, and Vitafusion around 4.7.

Who is First Day Vitamins Best For?

First Day Daily Essential Multivitamins are best for individuals seeking an organic, vegan, and gluten-free multivitamin gummy to ensure they are meeting vitamin and mineral needs. Getting nutrients from food is a must and should be prioritized over getting nutrients from supplements alone. However, as stated by the founders, sometimes our diet is lacking, and based on research there are certain vitamins and minerals in each demographic that can be missing. This supplement line is best for anyone looking to ensure their needs are being met.

Some people, however, may need specific types of multivitamins. For example, pregnant women need to take prenatal vitamins because of the higher needs to grow a healthy baby. For those with nutrient deficiencies, they may need more of a particular nutrient that may not be in the multivitamin. For this reason, if you have a health concern it’s best to talk to your doctor or registered dietitian to establish which multivitamin is right for you.

Is First Day Vitamins Supplement Safe?

This product does indicate it is third-party tested, which is helpful in knowing the ingredients used are safe and the label is accurate. Side effects are not reported on this particular product. Some people experience gastrointestinal issues with multivitamin tablets or capsules, especially when taken on an empty stomach. However, gummy vitamins can actually help reduce any gastrointestinal discomfort. 

Where to Buy First Day Vitamins

You can purchase any of the product line (kids, teens, women, and men multivitamin gummies) online here.

first day vitamins

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First Day Vitamins

  • Each formula includes a unique set of nutrients
  • Features a variety of options for different demographics
  • Each product is third-party tested

The Bottom Line: First Day Vitamins Review

First Day Daily Essential Multivitamins are overall a great product to try if you are in search of a basic multivitamin in gummy form. Some people may need a more robust multivitamin depending on their health status, but for the general public looking to fill the gaps for their entire family, this is a great product line. It is a bit pricier when compared to other products, but the reviews for this product are very high which makes up for the cost. The ingredients are pure, organic, and sourced carefully to ensure the products are high quality. Overall, they are a great product to try for a basic daily multivitamin. 

Overall Rating:
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Callie Miller, MS, RD, LD, CPT

Callie Miller, MS, RD, LD, CPT is a Registered Dietitian and Certified Personal Trainer with eight years of experience in coaching clients to achieve weight loss, manage chronic disease, and improve sports performance. She received her Bachelor of Science in Dietetics Degree from Idaho State University, and Master of Health Science in Nutrition Degree from Western Carolina University. She has worked in multiple areas including community nutrition programming, clinical nutrition, and private practice.